![]() ![]() Rarity classes should be expressed clearly to the player, for example in the form of a star rating or some other kind of indication such as “super rare” and “legendary”. Just over half of those outside of this make use of the feature. Over 90% of games in the top 100 grossing mobile titles assign different rarity ratings on characters and items. Of course, the following doesn’t guarantee success, but should be used as an indicator of Japanese trends and what your chances of success may be based on your game’s design. It analyses 180+ features across the top 200 grossing games as well as hundreds of titles outside those rankings. ![]() The data comes from GameRefinery, which lets developers identify winning features, calculate the revenue potential of feature sets and get inspiration for innovative features from games and markets. To give you an idea of what Japanese players look for, here you’ll find a rundown of the top five features developers should consider to improve the chances of success in Japan. Japanese players have their own gaming tastes that can differ significantly from people in European countries and the US, making it difficult to create a game with truly global appeal that will also do well in Japan. ![]() There aren’t many successes at the top of the charts from developers based outside of Japan, particularly when it comes to Western studios. Launching a successful game in Japan’s mature and highly competitive mobile games market is difficult enough for publishers within the country, and it’s even harder for developers outside it. ![]()
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